LITTLE MISS STRANGE DEBUTS: Too Strange, a Los Angeles-based young men’s line, now has a sibling, Little Miss Strange, a moderate-priced junior division that debuted at the February Action Sportswear Retailers trade show in San Diego.
“Retailers were buying our small men’s T-shirts for juniors so we developed a ringer T-shirt fitted for juniors, and we got a great response. That’s how we got into juniors,” said Ben David, owner of the company.
“Little Miss Strange is a fun group of styles — tennis skirts, wrap skirts, summer dresses, T-shirts and tie-front shirts,” said David. “We used plaids, gingham and a strawberry print for our first delivery — March 30.”
The first group is made up of seven styles. Wholesale prices range from $11 for a ringer T-shirt and $18 for a tie-front shirt to $24 for a sweatshirt.
Stores that have written orders include Philadelphia-based Urban Outfitters; Canal Jeans, New York; Futura, based in San Francisco, and Bohemia in Washington, D.C.
URBAN OUTFITTERS GOES WEST: Urban Outfitters has signed a lease for a Los Angeles corporate office and showroom in the New Mart Building, 127 East Ninth St. The 1,500-square-foot space, scheduled to open in April, will house all the Urban Outfitters lines: Anthropologie, Ecote, Hip, Free People, Cooperative and Bulldog. Sylvia Castillo has been hired as West Coast sales manager. She was a West Coast account executive for Susie Tompkins.
SQUEEZE MOVES ON UP: Squeeze, a 15-year-old denim-driven junior sportswear firm in New York, has doubled its showroom space to 6,000 square feet and moved up 10 floors to the 22nd floor of 1407 Broadway.