“”THE WINNING LOOKS

Byline: Anita J. Finkelstein

ATLANTA — “Dual-purpose” was the buzzword at the Super Show this week. Women’s fitness apparel that crosses over and can go from the gym to the supermarket and beyond is still the major trend with aerobicwear and activewear manufacturers.
Fitness apparel is looking more and more like ready-to-wear and is taking its fashion direction straight from the runways. Here, a roundup of fashion trends seen at the Super Show.

TEXTURE: Thermal, thermal piqué, polar fleece and terry cloth are incorporated into bodywear and activewear. Body Glove’s new fitness line is using its signature neoprene as an accent on body suits and sports bras.

THE PUSH-UP SPORTS BRA: In satin, cotton and lace, sports bras with push-up qualities are hot. They look like sports bras, but the construction lifts and pushes. A spokeswoman for Weekend Exercise Co. explained, “If a woman is wearing a Wonderbra all day, why would she want to give it up to go to the gym?”

THE CAMISOLE, BABY T-SHIRT LOOK: Coming off the slipdress look and part of the new femininity of fashion, shrunken T’s that go under camisole-inspired bodysuits are a new look. Skinny “camisole” straps, little bows, and scalloped edge trims on bodysuits were popular.

EXPOSED STITCHING: It gives a tough, street look to crop tops, shorts and jackets. Speedo, Softouch, Eurotard, LA Gear and Reebok are just a few of the lines in which it turned up.

PASTELS: An up-and-coming trend. Pink, baby blue and yellow, colors that were featured on spring runways, have cropped up in spring aerobicwear and are expected to become even bigger for fall.

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