PUSHING UP PROFITS
The bust is back, and intimate apparel manufacturers are bringing back the garments that enhance it — but in lightweight, comfortable fabrics such as nylon and Lycra spandex. Corsets, bustiers, one-piece bodysuits with built-in underwire bras — any type of cleavage enhancer is a sure sell. Other intimate apparel trends include:
Control briefs that contour and lift the derriere.
Variations of softer-looking shapewear with lingerie treatments.
Items that give spot control in problem areas such as the tummy, derriere and thighs.
Camisoles and all-in-one slips with built-in padded, push-up bras that double as dresses.
A wardrobe of bras ranging from seamless numbers to sports bras.
Mixes of ready-to-wear fabrics.
Matte and shine combinations.
Tons of lace.