SHAPING THE SENSUAL SELL
NEW YORK — Lingerie with lots of sex appeal will get a strong vote at the Intimate Apparel Salon this week.
The sexy-looking theme will be evident in everything from saucy corsets and padded, push-up bras and panties, to more demure offerings of embellished sleep gowns and coordinating robes.
Some attention-getters are expected to be:
Underwire bras — the scantier the better — with lots of allover lace or highly embellished effects, and coordinating bikini panties and thong-back styles.
Softly tailored daywear items like camisoles that have the look of a bustier.
Anything with a built-in bra.
Sheer bodyliners, continuing to hold popularity.
Lace-trimmed sleep gowns and matching robes.
Novelty pajamas, especially boxer sets.
At-homewear looks that double as sportswear.
The three-day trade show, which ends Wednesday, is being held at the Doral Tuscany Hotel.
As usual, this showcase will mainly comprise smaller, entrepreneurial design firms, as well as a smattering of European and Canadian vendors. Some 35 lines are scheduled to show, four of which are new exhibitors.
Carol Bigman, show organizer of Exposition Associates, Brookfield, Conn., noted that while January traditionally is a smaller market, “I think we will have a little stronger turnout of retailers this January, because of all of the trade show activity this week.”
“I think we will get a lot of crossover traffic from the accessories and ready-to-wear shows,” she continued. “Many retailers, who haven’t carried lingerie before, have been calling to say they plan to drop by the salon show, too.”