CK HOSIERY EXPANDING LINE
NEW YORK — Kayser-Roth Corp. is extending its licensed CK hosiery by Calvin Klein collection with a group of bodywear pieces for the first time.
The four-piece bodywear group is being introduced for fall retailing and will be the focus of the CK hosiery line’s first ad campaign. Kate Moss will be wearing the bodywear in the campaign, which will break in magazines in August and also appear on bus shelters in major metropolitan areas, according to Denise Landman, vice president for Calvin Klein hosiery worldwide.
The four-piece bodywear group wholesales from $12.60 for leggings to $18 for a unitard. Projected volume for its first season is $750,000, Landman said. The ad campaign will be developed by Klein’s in-house ad department. The budget has not been determined, Landman said.