NEW YORK — Maya Lin, who designed the Vietnam War Memorial in Washington, has filed an $8 million lawsuit against Cosmair Inc. and its L’Oreal division for using her image in a 1994 television commercial without her consent.
Lin, an internationally renowned designer whose works also include the Civil Rights Memorial in Montgomery, Ala. said, in papers filed in federal court here, that the 1994 L’Oreal commercial featuring her and other prominent women under the title “The Beauty of Success,” caused her to feel “shock, anger and embarrassment.”
Lin stated that because she does not wear makeup and therefore “would not endorse cosmetics products or a cosmetics company,” and because of her stance against the commercialization of the memorials, the commercial “humiliated her by making her an apparent hypocrite.”
The 30-second spot for L’Oreal showed live footage of Lin at work, along with a portrait of her and images of the memorials, the complaint said.
A Cosmair spokeswoman said the company had not been served with the complaint and had no comment. — Fairchild News Service

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