SANDER SHOP TAKES OFF IN N.Y.
Byline: Sharon Edelson
NEW YORK — Jil Sander, who caused a stir at the Milan collections last week with her iridescent metallic pantsuits, is sizzling in Manhattan, where her shop has sold about $150,000 worth of merchandise in its first two weeks.
The two-level, 1,500-square-foot shop is owned by Linda Dresner and is connected to Dresner’s 2,500-square-foot main store on Park Avenue between 58th and 59th Streets.
True to Sander’s fashion credo of less is more, the boutique is sparsely furnished with a steel and glass display case and a steel spiral stairway to the second floor.
Before the opening, Sander accounted for more than 50 percent of Dresner’s business. “That’s why we decided to give all this space to her,” Dresner said.
Bestsellers since the Feb. 27 opening include a $2,510 Prince of Wales pantsuit with double-breasted jacket, 12 units sold; a pantsuit in acetate satin with a Mao collar, priced at $2,190, 23 units sold, and a $1,950 black shrunken safari jacket and skirt in a fine wool crepe, 10 units sold.
Other bestsellers: skinny, short wool pants with a slit at the ankles, priced at $660, 24 units sold, and cashmere balmacaan coats, priced at $3,100, six sold.
Sander is planning to open franchised stores in Hong Kong and Seoul this year. In addition, Sander plans to open a franchised store in New York in three to five years, and others in Los Angeles, San Francisco and Bal Harbor, Fla. Sander’s collection is also sold here at Barneys New York and Bergdorf Goodman. However, Dresner sees no conflict.
“It’s a very big line, and we all make our own interpretation of the line,” Dresner said. “People tell me they like our choices.”