ANDREA JOVINE ZOOMS IN ON SUIT MARKET
Byline: Janet Ozzard
NEW YORK — “The suit market is hot right now, and it’s been hot for a while,” said designer Andrea Jovine.
Which is why the bridge knitwear company under her name is introducing a group of suits in knits and wovens for fall.
“With the return of glamour and the polished look, people are looking for suits more and more,” Jovine added.
There are about 25 styles in the new line, which will be sold under the Andrea Jovine Suits label. It will wholesale for $135 to $200. While there are several styles made from Jovine’s signature wool jersey, the collection also features rayon and polyester crepe, and wool flannel.
Most of the jackets are long and fitted, although there is a boxy cardigan in black with red contrast piping. Bottoms include slim trousers or narrow skirts at knee or mid-calf lengths. Most styles are shipped with a coordinating narrow leather belt.
Colors include black or charcoal with red highlights, as well as a forest green wool jersey dress with matching coat and a brown wool pantsuit with fake fur cuffs. For the fall line’s dressy side, there is a black jacket with rhinestone buttons. Jovine plans to do additional embellished looks for holiday.
Elissa Bromer, executive vice president of the company, said first-year sales for the line are expected to hit about $5 million. Bromer said stores are merchandising the line in a variety of ways, including offering one of Jovine’s coordinating wool wraps with a suit at one price, or offering a jacket and two bottoms under a single ticket.