CONVERSE SCORES AT BLOOMINGDALE’S
NEW YORK — The Converse label in women’s sports apparel generated a 50 percent sell-through over the past two weeks at Bloomingdale’s, according to the brand’s licensee, Active Apparel Group.
Officials at Bloomingdale’s and Active Apparel would not give sales figures, but Rita Cinque, vice president of Active Apparel, said the best-selling items included a SportSupport bra lined in cotton and Lycra spandex, retailing for $32; a cotton piqué cropped polo of cotton knit for $24, and a pleated tennis skirt of cotton and Lycra knit for $48.
Rita attributed the good sell-throughs in part to an in-store fashion show, staged Jan. 19 in the flagship’s Bloomingdale’s Athletic Club department. The event, which pulled in more than 200 people, was narrated by model Jill Goodacre. It capped first-day selling of the licensed Converse line of sports apparel for women at Bloomingdale’s.
The BAC area on the second level also features the Everlast label, another Active Apparel licensee, which Bloomingdale’s has sold for several years.
Frank Doroff, executive vice president of Bloomingdale’s, said, “We thought both the Converse and Everlast lines represent fashion and function. Our buyers thought Everlast was one of the strongest names in the market.”
Regarding overall activewear business at Bloomingdale’s, Doroff said, “We’re in a cycle right now of selling activewear and athletic wear as spectator wear. We plan on putting it with swimwear for the spring season.”