LACROIX: BAZAR HIT $5M WHOLESALE
Byline: KATHERINE WEISMAN
PARIS — Bazar, the lower-priced line of Christian Lacroix that bowed in January for fall retailing in Europe, has pulled in $5 million in wholesale volume for its first season, according to Robert Bensoussan, Lacroix company president.
In an interview after Lacroix’s couture show here Thursday, Bensoussan said the line will be sold in about 250 doors for fall. (A review of Lacroix’s collection appears on page 9.)
Bazar will be launched in the U.S. for spring-summer 1995, Bensoussan said, but he declined to provide further details. Sales and marketing plans will be completed in the next few weeks, he said.
The collection has a young sportswear look, aimed at attracting new clients as well as broadening choices for established Lacroix fans. Prices in France are roughly $140 to $240 for pants, $135 to $425 for skirts, and $340 to $510 for jackets, with most items priced at the lower part of the range.
European distribution is mixed between department stores — including Harrods in London and the Paris flagship of Galeries Lafayette — and smaller boutiques. Galeries Lafayette opened a 700-square-foot corner for Bazar this week on the store’s second floor, which is devoted to designer apparel. It occupies the former space of DKNY, which was moved to a neighboring space. Left Bank department store Au Bon MarchÄ is opening today its corner for Bazar, which measures roughly 440 square feet.