As part of WWD’s ongoing effort to expand and strengthen its market coverage, a new look for the front page, featuring color and a new logo, makes its debut today.
WWD plans to make frequent use of color, both on page one and as part of its fashion coverage on inside pages.
Also, along with the revamped daily lineup that went into effect the week of July 11, each day of the week will now be prominently featured in that day’s logo.
As reported, WWD has shifted its daily lineup to accommodate expanded coverage of mass retailing and manufacturing, as well as continued coverage of upscale fashion markets.
WWDMonday now includes innerwear and hosiery coverage as well as accessories. Before, innerwear and hosiery appeared on Thursdays. The financial page and its weekly stock index continue to appear on Mondays. Borderlines, a feature examining trade with Mexico and Canada, appears on alternate Mondays.
WWDTuesday will continue to highlight ready-to-wear, including dresses, coats and suits. Textile Report and Home Shopping News remain Tuesday features.
WWDWednesday features casual sportswear, including denims, juniors, activewear, sweaters, contemporary lines and swimwear. A page devoted to mass retailing continues to appear on Wednesdays.
WWDThursday focuses on career, or dressy, sportswear, including separates, jackets, blouses, pants, sweaters and knits.
WWDFriday will continue to feature coverage of the beauty industry plus Marketing/Media.
Spot news and features on all aspects of retailing continue to get daily coverage. News stories of other markets such as children’s wear and furs will continue to appear as they develop.
The Suzy column will maintain its Wednesday and Friday appearances and the Eye page will continue to appear on Mondays, Tuesdays and Thursdays.

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