INTERACTIVE PREVIEW: Interactive Video Enterprises, a U.S. West company, has a new interactive service, a well-designed system that links entertainment with selling.
The first view of the service will be simulcast today to the Embassy Suites Hotel in New York and Park Hyatt Hotel in San Francisco, at 2 p.m. Eastern time.
So far, J.C. Penney Co. and Nordstrom Inc. have signed agreements with IVE, but the company intends to announce additional vendors today.
Nordstrom’s will reportedly sell clothing and accessories, while Penney’s will sell clothing and health-related products.
BRAZIL NUT: Is Brazil becoming the new Mexico for business opportunities?
Robert Swan thinks so. Swan, who is president of Interdate Systems and Technology in Tarpon Springs, Fla., will begin broadcasting home-shopping programming to an audience of 65 million Brazilians in February.
“Of the three major markets — Mexico, Brazil and Argentina — Brazil has the greatest potential after Mexico,” Swan said. “They have economic problems, but they are getting them solved. They’ve opened their borders to business.”
Swan said he expects the company to do $50 million in its first year, by selling a mix of jewelry, cosmetics, clothing, small appliances and toys.
By the end of 1996, Swan hopes to have 200 million viewers in Brazil.
IST’s programming will air over a satellite-fed network.
The company has established its own phone bank in Brazil for taking orders, but products will be shipped from Tarpon Springs.
BIRTHDAY PRESENCE: Connie Stevens celebrated her fifth anniversary on Home Shopping Club with a selling spree. Stevens sold more than $5 million worth of beauty products during 24 hours of non-continuous broadcasting, July 15-17, surpassing the volume of her 1993 anniversary show. Indeed, Stevens has sharpened her technique, but a lot of this year’s volume was fueled by a new alpha-hydroxy acid product, called Retrieve, priced at $25.50 for a one-ounce bottle. HSN sent out 100,000 samples to club members prior to the broadcast, and apparently, many took the bait.