MAGNIN PULLS IN $725,000 WITH ARMANI TRUNK SHOW
LOS ANGELES — The new Giorgio Armani boutique in I. Magnin’s San Francisco flagship rang up $725,000 in orders during a trunk show that began last Thursday, when the shop opened, and concluded Friday.
The third-floor boutique comprises 915 square feet of selling space and 885 square feet for dressing rooms and storage, representing a 40 percent increase in space over the flagship’s previous Armani shop.
On opening day the store hosted a luncheon for approximately 200 people, who were greeted by Scott Bowman, I. Magnin’s new chief executive officer.
A bestseller was the three-piece wool crepe suit with criss-cross halter top, priced at $3,420. Twenty-eight units in navy and 22 more in sage were sold. Another bestseller was the wool tricotine jacket with an elongated blouse, which sold 52 units at $2,795 each.