LAROCHE VOLUME DECLINES 4 PERCENT IN FIRST HALF

PARIS — Groupe Bic, the majority shareholder of Groupe Guy Laroche, announced Monday that sales for Laroche dropped 4 percent to $35.8 million (191 million francs) at current exchange, for the first six months of this year, compared with same period in 1993.
Net profits were not disclosed.
Laroche director Jean-Jacques Schmoll said recently that the house is being kept afloat by the financial support from parent company Groupe Bic. Last year, Laroche had losses of $27 million (144 million francs) on sales of $67.9 million (362 million francs). Bic attributed Laroche’s sales decline to discontinued activities but did not elaborate. Businesses no longer a part of Laroche’s activities include Angelo Tarlazzi’s, whose signature line, Tarlazzi 2 and Tarlazzi men’s wear were majority-owned by Laroche until last year, when Tarlazzi stepped down as Laroche’s couturier and bought back his businesses.
Michel Klein was named Laroche’s couturier last September and presents his second couture collection for Laroche here today.
The company stressed that sales for Laroche’s signature collections, the Michel Klein and Klein d’Oeil brands, and the Gaston Jaunet lines were unchanged from the first six months of 1993.

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