TURNING ON THE JUICE, JEWELS, HOLIDAY TREATS AND SERIOUS HAIR.
ATLANTA — Drew Mierow is out to prove the old saw that carrot juice is good for the eyes. And at his new optical store/juice bar, Seeing Is Believing, he’s experimenting with beet, strawberry and kiwi flavors, too.
“In today’s market, you must do unique things to stand out,” says Mierow, a licensed optician.
The futuristic Seeing Is Believing, located in Atlanta’s Buckhead section, is decorated with industrial steel displays, eye-shaped table mirrors and dangling spotlights. The store carries glasses from Armani, Calvin Klein, Matsuda and LA Eyeworks, as well as Indian Eyewear, Sign Language and Peter Gelt, a line handmade by a German jeweler. Retail prices range from $100 to $1,700. Meanwhile, the juice bar offers thirsty shoppers such treats as Red Eye, a mixture of apples and beets.
The two-month-old store is Mierow’s second shop; his first is in Safety Harbor, Fla. He says the dual-purpose concept came from his own quandary about whether to open an optical store or cafe. “I believe in good health and good eyesight,” he explains, adding, “My store is for people who like to coordinate their eyewear with the rest of their wardrobe.”
A Cut Above
NEW YORK — Those who pass the brownstone at 22 East 66th St. may not know that just inside the doors is a hair stylist who may soon join the roster of Oribes and Christophes. His name — and that of his salon — is Daniel. His specialty: combining his own brand of charm with a purist approach to doing hair.
“I believe in keeping the natural beauty of the woman, working with what she has, paring down if it is too much, letting her be herself,” says Daniel Tragni.
His client list includes Lee Radziwill and beauty-biz pros such as Prescriptives vice president of marketing Jane Hertzmark. His prices are relatively reasonable, running $95 to $125 for a haircut, $65 to $200 for color and highlights and $15 for a manicure. And, at $40, his pedicure is a bargain for harried New Yorkers.
NEW YORK — At T. Rex, a prehistoric-theme restaurant here on West 23rd Street, authentic-looking dinosaur heads push out of stucco walls decorated with cave paintings. The fish tank features creatures that look as though they stopped evolving in the Cretaceous period. Entrees are sometimes served on slabs of polished black marble, or with rough-handled “dagger” steak knives.
In keeping with the primordial motifs, restaurant owner Carol Friedman commissioned jewelry designer Steven Svoboda to create a limited-edition pendant for the restaurant. The result: a sterling-silver “bone” square holding an ancient ammonite fossil. They retail for $35 each, and so far, according to Friedman, about 200 of the 500 made have been sold.
NEW YORK — It’s always Christmas time for designer Stephen Moser. The Seattle transplant came here three years ago to design women’s eveningwear, then began creating Christmas stockings from the luxurious fabrics and trims he used for his dresses.
“I want to dazzle the adult world with stockings like the ones my grandmother made for my family when I was young,” says Moser. “I want glitz, beauty and sparkle.”
Bergdorf Goodman was the first major store to buy his stockings, and several smaller specialty stores, such as Really Great Things here, are now among his accounts. The line, which is called Made in Heaven, features 65 styles that wholesale for $53 each. The next step in his festive business, Moser noted, will be to expand into tree skirts and holiday place mats.