NEW YORK — Services for Irma Shorell, an innovator in the cosmetics industry who sold a skin care line bearing her name, were conducted here Thursday night. Shorell, 69, died on Monday of cancer.
During the late Forties, Shorell, who had worked as a model at Saks Fifth Avenue, began her beauty career when she became one of EstÄe Lauder’s first employees.
After a stint as a cosmetician for Lauder, Shorell began selling a skin cream formulated by her father, the plastic surgeon Dr. I. Daniel Shorell.
In 1961, she founded her own company with the help of her husband, H. Allen Lightman, with Henri Bendel as her first account. Her products were sold to department and specialty stores through the next three decades.
For many years into the Eighties, Shorell ran a weekly advertisement in WWD in the form of a column in which she wrote about the beauty industry and its key personalities.
Shorell also hosted a talk show on cable TV for eight years. She wrote a book, “A Lifetime of Skin Beauty,” which was published by Simon & Schuster in 1982.
In addition to her husband, Shorell is survived by a daughter, Stacey; a son, Chip, and three grandchildren.

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