OSCAR DE LA RENTA OPENS TWO BOUTIQUES IN HONG KONG

Byline: Josephine Bow

HONG KONG — Oscar de la Renta has ventured further into Asian retailing by opening two boutiques here.
The shops — a 600-square-foot store in the Regent Hotel and a 300-square-foot in-store boutique at the Lane Crawford department store — sell men’s apparel. De la Renta, who was at the formal opening two weeks ago, said the women’s line was considered too expensive for the market right now.
“But we’ve been getting lots of queries about the women’s collection and are definitely looking into how we can start,” he added.
The Oscar de la Renta Pour Homme men’s collection is made in Italy. The shops also feature men’s fragrances, shoes and accessories.
De la Renta’s lines have been sold in Japan for 20 years. These new shops signal expansion plans into Asia, including China, Taiwan and Singapore — countries with “a strong Chinese presence,” the designer said.
The local distributor of the de la Renta lines is Imaginex, a Hong Kong firm that represents such labels as Yves Saint Laurent, Liz Claiborne and other high-profile brands. The companies are still discussing whether Imaginex will eventually distribute de la Renta’s women’s lines.
Imaginex manages Maison Mode, a 60,000-square-foot department store located in Shanghai.
— Fairchild News Service

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