DENIM DISH

FOCUS ON BLUE JEANS: Gary and Sarah Legon, Los Angeles-based documentary filmmakers, are putting together an hour-long movie about blue jeans. The couple, who have worked on feature films and documentaries, recently formed a company called Estate Films Inc., which will produce the film.
“Blue Jeans” will follow the history of jeans from the derivation of the name — “jeans” from the Italian port city of Genoa, “denim” from the French town Nömes — through early use as pants for miners and cowboys, up to the present. The documentary is due to be completed in February.

DATE CHANGE: Responding to complaints from vendors that October’s show dates were too late for spring bookings, the next edition of the International Jeanswear and Sportswear show has been moved to put it more in sync with the fall market. Next year, the Miami show, produced by Blenheim, will be held March 3-5, instead of March 24-26.

SWORDS INTO JEANSWEAR: Nu-Yale, a denim wet processing and finishing plant in Indiana, has signed a long-term agreement with the Indiana Army Ammunition Plant to lease 20,000 square feet in what had been a defense facility. The space will be used for Nu-Yale’s wrinkle-free processing, which will begin early next year.
With the move to larger quarters, the company predicts it will double its weekly processing capacity to 300,000 units.

MR. GREENE JEANS: Hall of Famer and former NFL defensive tackle Mean Joe Greene and former pitcher Luis Tiant have been signed to represent X-Am’s new X-Pro jeans brand in print ads. The new label will ship for spring delivery, which will coincide with the ad campaign, slated to bow in March.
X-Am, owned by Sun Apparel, was launched at the beginning of this year as a mass market brand targeted to teens. X-Pro targets men over 40 and will go to mass market and discount stores.

RAFAELLA’S NEW DENIM LINE: Rafaella, a better-price sportswear firm, is launching RF, a denim-driven line, for spring. The line, to be in stores by mid-February, includes rompers, jeans, shorts, T-shirts and dresses. Wholesale prices range from $12.50 to $27.50. Sales for the first season are projected at $15 million to $20 million, according to executive vice president Bob Newman. For the year, sales are expected to hit $45 million to $50 million.
This is the fourth line for the 12-year-old firm, which has been rapidly expanding its repertoire in dresses, casual items and career clothes. The firm’s sales last year were $185 million.

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