Byline: James Fallon

LONDON — Calvin Klein Cosmetic’s sexy image has run afoul of British advertising regulations. The designer’s Obsession for Men ad with a naked Kate Moss lying stomach down on a sofa stirred consumer complaints after it appeared in You, the Mail on Sunday supplement.
The U.K.’s Advertising Standards Authority said consumers “objected that the model was very childlike and considered this image irresponsible, especially in conjunction with the headline.”
The authority agreed, saying the pose and childlike appearance of Moss under the words Obsession for Men made the ad “inappropriate and irresponsible.”
The authority requested that Calvin Klein Cosmetics withdraw the ad, which it has done. It is believed to be the first time the authority has taken action against a Klein ad.
Calvin Klein Cosmetics said it “was both surprised and puzzled” that the complaint was upheld by the authority. It pointed out that Moss is a 20-year-old woman who was photographed by Mario Sorrenti, her boyfriend at the time. The ad was created by the company’s in-house ad agency, CRK Inc., under the direction of Neil Kraft and Klein himself.
“Sensuality has been a part of the brand image of Obsession since its introduction,” the company said in a statement. “In using the nude human form, Mr. Klein’s agency always strives to create beautiful, artistic images. The pictures are intended to depict the personal and emotional connection that develops when two people have fallen in love.”
The company pointed out that its ads have received widespread critical acclaim, but admitted that individual interpretations might vary, stating:
“We recognize these differences as a component of any creative endeavor and assure the public that we respect every person’s sensitivities and perspective of our advertising.”
— Fairchild News Service

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