DOLCE & GABBANA INK BROOKE SHIELDS FOR ’95 AD DRIVE
Byline: Sara Gay Forden
MILAN — Italy’s hot design duo, Domenico Dolce & Stefano Gabbana, have signed Brooke Shields for the advertising campaign for their spring/summer ’95 women’s ready-to-wear collection.
“Brooke Shields had disappeared for a while, and we wanted to bring her back,” said Gabbana. “She was everybody’s favorite girl next door, and now she’s grown up,” he said, noting that the campaign is inspired by photos of Hollywood actresses from the Forties.
Isabella Rosellini, who modeled for Dolce & Gabbana’s fall/winter ’94 campaign and was in their fall/winter ’94 and spring/summer ’95 shows, is also featured in separate images in the spring ’95 campaign, which was shot in a New York studio by Michel Comte.
“This campaign isn’t about the baby doll or the bimbette. We are focused on the beautiful, sophisticated woman, a woman who has lived, who has some lines on her face,” he said.
“We like the mature woman, and a return to a classic, beautiful elegance,” added Domenico Dolce.
The campaign will run in magazines and news weeklies in Italy and abroad starting in January.
Dolce & Gabbana also said that they have created a television spot, directed by Sicilian director Giuseppe Tornatore for their women’s fragrance and their new men’s fragrance, which is being launched in Italy, and will be introduced on foreign markets next spring.
The spot, which features a trim Monica Bellucci (the designers said Tornatore made her lose 15 pounds before shooting) and a young, unknown model, Giuseppe La Delfaas, as the male protagonist, is shot on a Sicilian beach at Capo Falconara. Shot in 30-second and 60-second versions, the spot will be aired on all Fininvest channels in Italy from Nov. 26 to Christmas. It will break in the U.S. in March, a Dolce & Gabbana spokeswoman said, although she didn’t have details about the media plan. The house declined to reveal the cost of making the video.
According to the designers, they got along so well with Tornatore that he invited them to appear in his next film, “L’Uomo delle Stelle,” or “The Man of the Stars,” which he is currently shooting in Sicily.
“We’ll play the part of two Mafioso brothers of the famous Badalamenti clan,” Dolce said.
Dolce & Gabbana also said they will be featured in the print campaigns for the men’s fragrance and the men’s spring/summer ’95 collection.
The photo for the men’s fragrance, which has already started appearing in the Italian press, was shot by Helmut Newton in Monte Carlo, although the setting was picked because of its resemblance to a Sicilian scene.
The two designers are barefoot and shirtless, wearing matching black tuxedos. Gabbana is also wearing a diamond choker he said belongs to Helmut Newton’s wife, while Dolce is wearing a gold cross on a chain.
The duo also decided to pose for the men’s wear campaign, which will break in January, after a fruitless search for the right male face.
“We left for New York with 59 names of people, which we finally narrowed down to three actors. We don’t really like male models,” explained Domenico Dolce.
They had decided on Lilo Brancato, the young male lead of Robert De Niro’s “A Bronx Tale,” but changed their minds.
“We started to rethink things,” Dolce said. “We wanted the campaign to express our sense of being Italian, of bringing our own point of view to fashion — why were we going to pay some American guy who couldn’t care less about us a bundle of money to do something that isn’t going to reflect what we and our collection are all about?
“When we design the men’s collection, we put what we really like in it,” he added. “So why not?”