NEW YORK — Sun Apparel, a denim manufacturer based in El Paso, Tex., is reportedly in the final stages of negotiations to merge with the Zena denim sportswear company, here.
Zena, which sources said generates about $60 million in volume, is a better department store jeans brand. It’s noted for its contemporary denim jeanswear.
Sun Apparel, one of the largest denim manufacturers in the U.S., has the license to manufacture junior jeans under the Sasson label. It also has two of its own brands, launched at the beginning of this year: X-Am, a junior mass brand, and Code Bleu, a misses’ department store brand.
Eric Rothfeld, president of Sun Apparel, declined to comment on the deal. Dick Gilbert, president of Zena, was not available for comment.

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