NEW PRESIDENT AT VF’S NUTMEG: Daniel Mac Farlan has been named president of the Nutmeg division of VF Corp.
He will also continue as president of VF’s direct marketing services division, and will continue to be based in Wyomissing, Pa., VF’s headquarters.
Reporting to Mackey J. McDonald, president and chief operating officer of VF, Mac Farlan will spearhead a growing effort at VF by its Nutmeg, Bassett-Walker and Lee units to develop flow replenishment and retail space management for licensed sports and imprinted apparel. He will also oversee the development and expansion of Nutmeg’s business with retailers.
At Nutmeg, Mac Farlan succeeds Martin Jacobson, a founder of Nutmeg. He and his brother, Richard Jacobson — also a founder of Nutmeg and the firm’s chief executive officer — have resigned their respective positions.
Richard and Martin Jacobson will continue as consultants to Nutmeg and VF. Nutmeg was founded in 1985 and went public in late 1986. VF acquired Nutmeg in January 1994.
A successor will not be named as chief executive of Nutmeg, said a VF spokeswoman.
Commenting on Mac Farlan’s mission in flow replenishment, McDonald noted that rapid growth and recent consolidation in licensed sports apparel are a challenge to retailers and vendors. “Having the right products and teams in the right stores at the right time is a necessity,” he said.
Contacted at Nutmeg’s headquarters in Tampa, Martin Jacobson said he and his brother were leaving for personal reasons and had no immediate business plans.
“The people at VF have been terrific to work for and have been very supportive,” he said. “[But] playing dad will be very enjoyable after living in hotels year-round. I’m going to try to become a good soccer coach.”
Nutmeg’s headquarters, manufacturing and distribution operations will continue to be based in Tampa.
In other changes, Prakash Bhatt has been promoted to executive vice president of the direct marketing services division and will assume a greater role in the development of VF’s outlet operations. Bhatt retains the responsibilities he held as vice president and general merchandise manager of the division.
Edward Doran, who has been senior vice president-sales at Nutmeg, has been promoted to executive vice president of sales at Nutmeg, and will continue to be responsible for all domestic sales and merchandising. Reporting to Doran will be Richard Becker, promoted to senior vice president-national sales from vice president and national sales manager.
George Derhofer, currently senior vice president and chief financial officer at Nutmeg, has been promoted to executive vice president and chief financial officer. He will assume greater responsibility for Nutmeg’s strategic and operational planning and execution.
Bhatt, Doran and Derhofer report to Mac Farlan.