KRAFT RESIGNS AS SENIOR VP OF CALVIN KLEIN AD AGENCY
NEW YORK — Neil Kraft has resigned as senior vice president of advertising of CRK Advertising, the in-house ad agency of Calvin Klein Inc., according to sources.
Kraft, who joined the company in April 1992, was responsible for creating and coordinating all Calvin Klein and CK advertising.
A Calvin Klein spokeswoman said the company would not comment on the report, and Kraft could not be reached for comment Friday.
Among the campaigns with which Kraft is credited are the Calvin Klein underwear ads that featured rapper Marky Mark and Kate Moss. The ads were plastered on billboards, telephone kiosks and bus sides in major cities, as well as on giant banners that were hauled by airplanes over beachfront communities in the Hamptons and on Fire Island.
Kraft also worked on the CK bridge sportswear ads that used Moss, and oversaw the designer’s CK One fragrance campaign that features Moss, as well as a group of other people. CK One, as reported, has been lauded as the hottest fragrance launch of the fall season.
Prior to joining Calvin Klein, Kraft was image director of Esprit de Corp, San Francisco. Earlier, he was vice president of advertising and marketing at Barneys New York.