MEMO PAD

AU REVOIR: Senior writer Kim France has resigned from Elle, where she was in charge of editing the magazine’s front section of news and notes. She’s becoming a feature writer and senior editor at New York magazine. She is succeeded at Elle by Adele Sulcas, who had been an associate features editor.

BLACKOUT: “Newhouse,” a new book about S.I. Newhouse Jr., written by Thomas Maier, is having difficulties getting reviewed in some places. Maier told WWD he’s received favorable reviews from the Washington Post, Business Week and Publishers Weekly and a not-so-favorable one from the New York Times, but has been turned down by all the Newhouse properties.
“The New Yorker won’t write about it, and Vanity Fair would not accept our ad,” said Maier Thursday. “None of the Newhouse publications is reviewing the book.” He also charged that the Cleveland Plain Dealer, another one of Newhouse’s properties, has refused to review the book.
The 446-page biography, which is getting rave reviews in the fashion community, is published by St. Martin’s Press. Even Newhouse’s publishers have been seen reading it.
And if they need to know more, there’s another Newhouse tome on the way. Carol Felsenthal is penning a book about the media mogul, to be published by Viking/Penguin. Her deadline is the summer of 1996.
“I didn’t know [Maier’s] book was coming out when I started,” said Felsenthal, who began her book a year ago and has done 220 interviews. “I heard it through my agent, but I decided it didn’t matter. My book is a traditional kind of biography.” Ironically, Felsenthal’s last book — a biography of Katharine Graham — was excerpted in Vanity Fair.

A TOUCHING CAMPAIGN: Out of the Blue, a four-year-old contemporary sportswear firm, will begin a new outdoor ad campaign created by David Sirieix Associates next month. The company plans to promote its silk sportswear and will spend about $1 million over the next 13 months for billboards, bus posters, telephone kiosks and bus shelters.

GAZEBO GOES LIVE: It’s common to see store ads promoting designers, but The Gazebo in Dallas is taking a different tack. In its inaugural TV spots, seven top U.S. designers are extolling the virtues of The Gazebo, a women’s designer store. The campaign, which kicked off last month and will run through yearend, features a series of eight 30-second spots, each of which displays a single printed quotation from one of seven American designers — Calvin Klein, Donna Karan, Michael Kors, Nicole Miller, Marc Jacobs, Pamela Dennis and Randy Kemper.
“Their sense of fashion is one that department stores don’t readily capture,” said Karan in one spot. Following the quote is a female voiceover with the tag line: “Come See What All of the Biggest Names in Fashion Are Talking About.”
The spots, which were created and produced by Dallas ad agency Banowetz & Company, are being broadcast in the Dallas area during “The Oprah Winfrey” Show, “Style With Elsa Klensch,” “Good Morning, Texas” and the upcoming O.J. Simpson murder trial.

MORE DETAILS: William Mullen has been named creative director at Details, a new post. He had been fashion director. That job hasn’t been filled yet.

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