BRADLEES SET TO ENTER N.Y. AND LONG ISLAND SUNDAY
NEW YORK — Bradlees’ first store in the city, a 143,000-square-foot, six-level unit on 14th Street, and its first Long Island store, in New Hyde Park, are set to open Sunday.
“This sets the stage for our further expansion into these areas,” said Barry Berman, chairman and chief executive officer.
Two more Bradlees units, in the Bronx and Staten Island, will open sometime in 1995, and additional sites in the other boroughs are being scouted, the company said.
The Manhattan store, on the site of the former Mays Department Store, is the 136-unit discounter’s second largest unit. The largest is a two-level store in Yonkers, N.Y., which has 147,000 square feet. Most units in the chain have 75,000 to 80,000 square feet and just one level for selling.
With more selling space, the 14th Street store will be offering deeper assortments of women’s apparel, infants’, toddlers’, large sizes and shoes, compared with typical Bradlees stores. Big men’s clothing and soft home furnishings will also be greatly expanded, the company said.
There will also be a Mama Brava’s Italian restaurant and a unique way to advertise. There will be an imaging system, projecting from two store windows full-color laser disc 3-D images of products floating in midair outside the store.