DALLAS — J.C. Penney Co. Inc. said Wednesday that Victor Costa will design an exclusive social-occasion collection for the chain called Victor Costa Romantica, confirming a WWD report Sept. 9.
The line of 10 suits, retailing from $175 to $225, will hit about 50 Penney’s stores in mid-October and will be rolled out to other units if the response is favorable.
“The collection looks great. Women are going to love it,” said Jim Hailey, president of Penney’s women’s division. He would not project a volume for the line. Costa was unavailable for comment.