SOLID GOLD: Jewelry designer Kara Varian Baker, who has built her business with sterling silver merchandise, is branching out into a new gold vein.
Baker, who is based in Oakland, Calif., has created a 30-piece line of earrings, lockets, bracelets, rings and cuff links that wholesales from $250 to $2,000. She is projecting a first-year wholesale volume of $500,000.
While part of the line was previewed in September at the Fashion Coterie in New York, it will be launched in full at the Accessorie Circuit show Jan. 8-10 at the Plaza Hotel in New York.
ECHO’S NEW DIRECTIONS: Echo Design Group, the New York neckwear firm, has signed on as a Laura Ashley licensee and has also licensed its own name out to a line of handbags, belts and small leather goods being produced by Manetti Farrow.
In its agreement with Laura Ashley, Echo will produce and distribute scarves and scarf jewelry wholesaling from $13 to $32.50. The line will be launched at the March 1995 accessories market. First-year wholesale volume has not been projected yet.
Echo is also the licensee for the Polo/Ralph Lauren scarves.
The handbag and small leather goods segments of the Echo leather goods line will also debut next March, with the belt portion to be introduced later in the year. The wholesale range for the line will run from $17.50 to $100. Manetti Farrow will sell the collection from its New York showroom at 30 East 33rd St.
The Echo name is also licensed for several housewares and textiles lines.