Byline: Georgia Lee

It’s here. The much-anticipated Premiere A-Line show makes its debut this market, with over 300 jury-selected, chiefly contemporary lines, most new to Atlanta.
The show kicks off this April and will repeat each April and October, concurrent with regularly scheduled markets.
Categories include women’s ready-to-wear, sportswear, eveningwear and accessories, as well as shoes on the eighth floor.
AmericasMart management is positioning Premiere A-Line as an alternative to New York shows such as Fashion Coterie and Intermezzo.
“We want Southeast retailers to spend most of their open-to-buy here and eliminate the need for so many New York buying trips,” said Peg Canter, general manager, AmericasMart apparel.
Kaye Davis, executive director of Premiere A-Line, pounded the pavement from New York to Los Angeles to Miami for up-and-coming designers, European resources and more established lines.
“Contemporary and denim are the hottest areas, with denim jackets everywhere,” she said. “But we’re bringing in designer, bridge and evening looks, too.” Below, WWD highlights several lines from the show.

Cohan-Berta, a multiline contemporary/young designer showroom based in New York, brings eight lines from New York, Los Angeles and San Francisco.
Among Cohan-Berta’s offerings: Kathryn Dianos’ evening separates collection, featuring long velvet opera coats, reembroidered silk chiffon skirts and bustiers, and Victorian blouses with silk chiffon ruching. Wholesale prices are $39 to $225.

Simply Chic, a New York multiline contemporary showroom, brings three lines. Owner Lisa Shaller-Goldberg opened 25 new accounts at the October show, after an absence of five years.
Juicy Couture is the jewel in her package. Known for T-shirts, Juicy’s denim program, launched a few years ago, has grown to 40 percent of the line, with new fabrics, washes and treatments each season. Wholesale prices range from $49 to $69. Simply Chic also offers Atlanta-based T-shirt line Project E and Sweet Romeo, a young contemporary sportswear line.

The Style Room, a multiline New York showroom, offers seven lines. Karen Parker O’Brien, president, hopes to open new accounts, expand Florida business and see stores that don’t always shop New York.
The Style Room’s lines include Ronen Chen. Described by Parker O’Brien as “The DKNY of Israel,” Ronen Chen is a collection with key items, such as jersey pieces with mesh overlays. Wholesale prices range from $38 to $110.

Susan Greenstadt & Assoc., a New York multiline contemporary showroom, showed in Atlanta in October and plans to build on that debut.
Among the five lines principal Susan Greenstadt will show is Page lll, a New York-based novelty line in rayon and Lycra blends includes dressy tops and pants, with peasant blouses and ruffled shirts, lace-up pants and leather, at $38 to $72 wholesale.

On the fund-raising front, Cure By Design continues to garner support.
Although this Gainesville, Fla., fund-raiser has been around for 12 years, the event took off four years ago, when designers, particularly Alex Garfield, principal, GM Design Group, got involved. Calling it his “pet project,” Garfield brings his collection, donates clothing to cancer survivor models and generally makes himself indispensible.
“Giving back is always in style,” he said. “When you get started, it becomes infectious.” The fashion show, held March 4 at the Phillips Center for the Performing Arts in Gainesville, sold out to 1,000 people. One hundred cancer survivors modeled, including men and women of all ages and sizes, and children as young as two.
Several local retailers, including women’s specialty store Four Seasons, provided clothing and accessories for the event, which raised $125,000 for the American Cancer Society.
New York-based GM Design Group presented several of its lines at the show: Garfield & Marks, Pleinair and Womyn, whose designer, J.R. Morrissey, was also on hand. Other participating companies included Marisa Christina, Lafayette 148, Brighton accessories and Timmy Woods.

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