HERMES LAUNCHING E-COMMERCE VENUE
NEW YORK — Upscale firms still seem hopeful that selling luxury goods online isn’t a sure dot-bomb.
Hermes is officially launching its first Web site today at hermes.com, marking the brand’s first venture online, since it does not wholesale to any other e-commerce site. The site, which is exclusive to the U.S. market, offers a selection of silk scarves and ties, as well as fragrances such as BelAmi, Equipage and Rocabar. However, it will not venture into leather goods or its Martin Margiela-designed apparel.
Customers can enter the site, which had a soft launch last month, through a signature orange page featuring galloping horses, in tradition with Hermes’ equestrian image. It then directs consumers to four pages for scarves, ties, fragrances and global store locations, which can be found on an illustrated map of the world.
Unlike many existing sites, hermes.com refrains from explaining the company history and philosophy and is focused entirely on commerce. The company promises next-day delivery in orange Hermes packages.
Meanwhile, Louis Vuitton reportedly plans to offer e-commerce on its site beginning in September. Vuitton is reassessing the idea of e-commerce and tailoring its site to fit newer economic models.
“The ready-to-wear line is very difficult to sell on the Web because the pieces are very unique,” said a source within the company.
What is less difficult, he said, is selling accessories, which means lots of LV Speedy Bags and tennis shoes.