QUEBEC ADDS DRAMA TO FASHION

Byline: Lisa Kim

NEW YORK — It was an evening of performance art turned fashion — all designed to promote Quebec fashion.
Quebec Fashion Theater, which involved 12 designers representing women’s and men’s wear as well as furniture, was the first-of-its-kind event. The show. which took the stage Feb. 25, featured models in one-act plays set to Eighties-inspired music with flashy lights in an interesting twist on the typical runway presentations.
Among the group of designers on hand were Hilary Radley, Margaret M. and Mondor. The theatrical presentation drew a packed crowd of retailers, editors and fashion types at the Altman Building here.
“The event helped us get the message across that Quebec has a lot of design talent,” said Denise Bigo, marketing officer for the government of Quebec. “And for the companies, it’s an opportunity for them to be seen in a setting other than a trade show.”

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