Byline: Kate Bowers / Marcy Medina / Kim Friday / Rose Apodaca Jones

LAST CALL: Jared Gold is giving the highly theatrical looks on which he built his rep one last showing Sunday night, along with the fall presentations of his “couture” Jared Gold Hardcore and Black Chandelier lines. “They’re the pieces that make everyone scream. Some of them have been seen before, some of them haven’t,” he teased. “But they’re all going into mothballs after the show.”
About 350 guests are expected to file into the Tear-Down Building, the downtown edifice so named because it will meet such a fate sometime within the next 10 years, according to the owner. He’s given Gold the nod to let graffiti crew TD5 spray the place. But Gold assures it will be very much in tune with his Edward Gorey aesthetic. He’s also upped the ante on Black Chandelier, turning the fall “Motorhead” line from simply T-shirts into a better contemporary line, wholesaling at $30 to $70.

PARIS, NOWHERE: It’s no surprise that Paris Hilton’s name turned up on the invite for the Frederick’s of Hollywood and La Rose Shoe Collection fashion show. The party girl manages to turn up anywhere there are cameras, from magazine parties to movie premieres to hotel openings. But Paris-philes will be disappointed to learn the glamour girl won’t be present Thursday night. Shortly after she agreed to host, she was cast in a movie that already began filming in Canada. Replacing Hilton alongside her co-host Nicole Ritchie is music progeny and designer Kimberly Stewart — certainly no slouch in the party arena.

LI’S BACK: After shelving her signature line in November 2000 to become head designer at Bebe, a gig that ended last December, Monah Li is returning with Monah Li rtl, which she says stands for “ready to live, ready to love, whatever you please.” Similar in style to her custom collection and evocative of her original rtw line with garment-dyed stretchy fabrics and vintage lace accents, the line wholesales from $55 to $120 and can be found in the Judy Kurgan showroom at the CalMart.

HOT WHEELS: After just one season, Audi is missing from Los Angeles Fashion Week banners, but two other luxury auto makers — Saab and Jaguar — have stepped up. Designer Lotta (no last name, please) approached Saab to sponsor her show, she notes, “because I’m Swedish, so it was natural.” New car models will be on display at Moomba in West Hollywood today, along with two other Scandinavian icons, Ikea and Absolut. Lotta adds that Saab will sponsor an even bigger event for her spring show. Jag’s no stranger to fashion in Hollywood, having ponied up for Halle Berry’s Oscar party last month and Rodeo’s Tribute to Style in 2001. This time, the brand extends its name — and checkbook — to the Coalition of Los Angeles Designers show April 17 at the El Rey Theatre on Wilshire Boulevard.

MAC ATTACK: For the first time, the MAC Pro Team will be out in force during Fashion Week, making up the models or giving up product for the Tyler, Heatherette and CLAD shows. As for the screaming pink shade called Heatherette that MAC custom-made, it’s so last season, the company long ago ceased production.

NO NEAR-BEER: Usually the only way through the doors of One Seven is by flashing a driving permit or a high school ID, but bouncers at the hip teen nightclub will have to relax the under-21-only rule when Otis College of Art & Design hosts its kickoff party Thursday night for its annual Creative Vision Awards.
Honorees Op ceo Dick Baker and Mattel Inc. divisional president Matt Bousquette, both seasoned pros, will mingle with fashion talent, young and not, including recent Otis grad Hayleigh Love (daughter of Beach Boy Mike Love).
“I usually don’t go near parties that don’t serve drinks,” past honoree swimwear designer Anne Cole said of the youth-themed gathering. “But for Otis, I’m making an exception.”

BREAKFAST AT GINNY’S: Former LaScala chef Alberto Mattioli may have brought his famous chopped salad to his new CalMart restaurant, Moda, but the dish he apparently enjoys serving most is daily breakfast to his wife, Ginny Wong.
Wong, owner of her namesake showroom on the mart’s fifth floor, gets a calorie-laden “love note” of egg croissants, orange juice and cappuccino daily before launching into buyer appointments.
Most building denizens are more likely to take their o.j. with a kick (screwdriver, anyone?), according to Mattioli, who has hired a piano player to help the crowd unwind on Thursday nights.

GOOD NEIGHBOR: If buyers and reps miss the flamboyant, electric blue-haired mistress-of-the-CalMart Karen Mamont, check the buyers’ lounge, where she’ll be nursing her broken ankle.
Mamont, pulled into a ditch while walking an excitable boxer mix in Coldwater Canyon recently, was rescued by real estate developer Steven Hirsh, also out for a stroll. Cue the “It’s a Small World” music: One of Hirsh’s myriad downtown properties, the Cooper Building, sits catty-corner to the CalMart and competes for tenants.
Oh, and Mamont welcomes anyone with a Sharpie to sign her cast.

A.G.’S WELCOME: Casts aren’t the only thing generating signatures. Denim guru Adriano Goldschmied inked his on a pair of 18,000-yen (roughly $150) jeans on a recent trip to Osaka, Japan, when shoppers realized the designer was there.
“It was kind of embarrassing,” mused Goldschmied, known to denim insiders as the guy behind Diesel, Replay and now A.G. Adriano Goldschmied.
“In Japan, they are maniacs about denim,” Goldschmied said. He booked about $300,000 during the inaugural Tokyo edition of trade show Designers & Agents. “When a buyer orders a pair of jeans, they normally keep it in their hands for 20 minutes, studying the patterns and all the little details.” Starting with this market, anyone wanting to study Goldschmied minutiae will need to head to L’Atelier in the New Mart.

CIRQUE DE CALMART: Expect the CalMart fashion show this Friday night to include contortionists along with culottes. Twelve dancers will warm up the crowd before the main event, a show that ditches the linear runway convention in favor of a custom-built hexagonal stage. Calmart spokeswoman Trish Moreno, who collaborated with London-based choreographer Danny Teeson on the performance, said the show is “a reflection of the new vibe for the building.”

DOT-COM DATE: It’s not perfect, but the calendar posted by the Coalition of Los Angeles Designers at gives the 411 on all shows, parties and related events.

RUNWAY RERUN: Do not adjust your dial. Two of this week’s touted events are simply encores for the many stylists, buyers and editors who already witnessed them in New York. Thursday night’s “Heatherette Goes to Hollywood,” featuring the New York line’s designers Richie Rich and Traver Rains, as well as muse Amanda Lepore (who should feel right at home in Beverly Hills, where the party is happening at Joya) is more about pleasure than business — down to the reprise of the MAC-sponsored, David LaChapelle vid which first screened last year. Still du jour is Freddie Rojas’ debut for Private, shown in February back east.

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