NEW YORK — The Loft division of Ann Taylor Inc. will open a 6,300-square-foot store at 2 Broadway, not far from Ground Zero, on April 17, and will donate 40 percent of net sales from the first week to the New York Police & Fire Widows’ & Children’s Benefit Fund.
“I am proud that Ann Taylor Loft has decided to expand into lower Manhattan,” Mayor Michael R. Bloomberg said in a statement Tuesday. “Ann Taylor Loft will set a precedent for other retail companies considering business expansions, which is exactly what the downtown area needs.”
The mayor is scheduled to be at the store’s official ribbon cutting on April 22. Located at Beaver Street, the store will cater to the Wall Street crowd by keeping open 8 a.m. to 7 p.m., Monday to Friday, and closed Saturday and Sunday.
“This particular store was in the works before the tragedy, but our commitment to open a store in downtown Manhattan never waned,” J. Patrick Spainhour, Ann Taylor’s chairman and chief executive, said in a statement. Loft sells updated classics focused on relaxed business and dressier casual apparel, footwear and accessories and is less expensive than Ann Taylor.

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