MARTIN’S UNDERPANTS: “It’s really a metaphor in a sense of what’s going on today. People make a big deal out of nothing,” said actor, humorist and playwright Steve Martin of his modernized adaptation of Carl Sternheim’s comic play “The Underpants.”
Martin, who was at a cocktail and dinner benefit for the Classic Stage Company at the W Hotel in Union Square, was referring to the embarrassing plot of the play: a woman’s panties — or turn-of-the-century bloomers — keep falling down to her ankles in public.
Regarding other adaptations he has done — “Cyrano de Bergerac” which became the motion picture “Roxanne,” and “Silas Marner” which became the film “A Simple Twist of Fate,” Martin noted, “I have come to understand that however true I intend to remain to the original text, the adaptation is continuously influenced, altered and redefined by modern times. Each time, the process has taken me through the stages of a bad marriage, fidelity, transgression and finally, separation.”
Asked if he wears boxers or briefs, Martin replied: “Oh no. I’m not falling into that Clinton trap.”
MAIDENFORM EXPANDS: Maidenform Inc. has signed two licensing deals: with Israel-based Delta Galil’s American unit, Delta Galil USA, to produce a line of bras and panties for girls and teens, and a venture with Wiesner Products for women’s slippers and slipper socks.
Cindy Davis, senior vice president of retail and licensing at Maidenform, said: “Girls’ and teen bras are a natural product progression for us. We believe that if we can captivate the customer at a younger age with great product, then we can retail a wonderful customer for life.”
Zack H. Salino, Delta USA’s vice president of marketing, said Maidenform products “carry the brand name offering an implied warranty to the younger consumer, and in many cases, her parent, who knows and trusts the Maidenform brand.”
In other developments, Les Hall has been promoted to the newly created post of senior vice president of sales for all brands at Maidenform Inc. In addition to the Maidenform brand, the company’s labels include the Lilyette full-figure name in bras and the Flexees shapewear brand.
Hall had formerly served as vice president of sales for the Flexees and Lilyette businesses. Earlier, he was vice president of sales for the Warner’s division of The Warnaco Group, and vice president of sales at the Bali division of Sara Lee Intimate Apparel. Hall reports to Maurice Reznik, president of Maidenform brands.