BRITISH VOGUE.COM JOINS NET-A-PORTER IN ONLINE BOUTIQUE
LONDON — Vogue.com and Net-a-porter.com have teamed up to offer some of the fastest fashion in the industry.
The British women’s magazine Web site and the London-based fashion e-tailer have just created an online shop with looks that are handpicked by Vogue editors and supplied by Net-a-porter.
“It’s a perfect partnership. We’re both focused on what’s hot on the runway and the best trends,” said Natalie Massenet, the founder and managing director of Net-a-porter.com. The boutique, on the Vogue.com site, will be updated every two weeks and offer advice by the editors on how to achieve the season’s key looks, as well as best picks and must-have items.
Massenet said the project benefits both partners. “It gives us exposure to a brand-new market — all those Vogue readers — and gives Vogue.com, a U.K. Web site, the chance to promote its name around the world.”
The partners will share the revenue from sales, but Massenet declined to specify the split or the anticipated first-year volume. She would not say how much Net-a-porter generates, but industry sources peg the Web site’s volume north of $6 million.
Net-a-porter, an online boutique with customers around the world, has been selling designer collections — including Marc Jacobs, Paul Smith and Jimmy Choo — on the Web since June 2000. The delivery hub is in London, and the average purchase on the site is approximately $450. Vogue.com reports five million page impressions each month and 470,000 unique users.