KEEPING TIME

CARTIER’S NEW MAISON: Guy Leymarie, Cartier president and chief executive officer, revealed that the prestigious jeweler will unveil a new concept store this fall on Paris’s Champs-Elysees. Paris architect Bruno Moinard, who has worked for Francois Pinault, most notably for his FNAC headquarters in Paris and his Chateau Latour Bordeaux winery, to be unveiled to the press later this year, was commissioned to develop the concept.
“The shop will be modern, but not minimalist,” said Moinard. “Cartier needed something warm and engaging.”
Cartier plans to roll out the new concept to about 200 of its stores around the world.

BOUCHERON BUSINESS: Boucheron, acquired by Gucci Group in May 2000, unveiled its first new watches under the Gucci administration at the Basel watch fair. Boucheron’s new creative director, Solange Azagury Partridge, designed the rectangular models, called Reflet Icare and Reflet Parallele. They draw on the brand’s heritage for bold shapes, according to Boucheron president Massimo Macchi.
Boucheron was founded in 1858 by French jeweler Frederic Boucheron. Meanwhile, Macchi said the first shop using Boucheron’s new aubergine-colored concept, developed by Gucci creative director Tom Ford, was unveiled in Capri last week. Twelve new stores, including New York, London, Milan and Paris, are scheduled to bow before yearend. Meanwhile, a new Boucheron jewelry line will be introduced in Paris during the July haute couture fashion shows in July.

HIGH FASHION TIME: Watches with a fashion edge garnered much attention from retailers at the Swiss watch and jewelry fairs. But Vacheron Constantin found a way to one-up the competition. The high-end watch brand got Paris haute couture embroiderer Francois Lesage to design six original embroidered straps to celebrate the 30-year anniversary of its 1972 asymmetrical watch. Each of the six strap designs, inspired by the Seventies, will be produced in a limited-edition run of 10.

CLUB DUNHILL: Prepare to hang out in Paris with Alfred Dunhill. Known for its traditional men’s wear and accessories, the brand plans to inaugurate a “club” in its current Rue de la Paix store in Paris. A new store, also on the Rue de la Paix, will open simultaneously to replace the old store.
Michael Hatch, European managing director, said the details have yet to be worked out, but that Dunhill customers will probably be able to drop into the new club for a cigar, or possibly a haircut or shoeshine.
“We want to draw on our heritage as a gentleman’s brand,” he said. “What better way than to do something special like a club.”

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