CHANGE IN GUARD
WHILE STEINBERG & SONS’ FOUNDERS HAVE MOVED ON, NEW OWNERS SUZIE KIM AND TODD MAGILL HAVE MOVED IN — WITH A DIFFERENT FASHION AND DESIGN SENSIBILITY.
Byline: Kristin Young
New ownership can be deadly. But that hasn’t been the case at Steinberg & Sons, a Los Feliz boutique that recently changed hands and is thriving in its second incarnation.
Suzie Kim and Todd Magill assumed ownership of the Franklin Avenue shop last December from founders Tatiana Von Furstenberg, Russell Steinberg, Francesca Gregorini and Carolina Herrera Jr., when the four decided to sell the three-year-old boutique in favor of other pursuits.
“I ended up with people who I thought would carry on the brand in a tasteful and intelligent way,” said Von Furstenberg. “We turned a barber shop into a boutique, and they smoothed out all the wrinkles.”
Magill and Kim completely reworked the interior.
Gone is the wood paneling Von Furstenberg integrated from the space’s barber shop days. The new design is simple, with white floors and Spanish-style tiles. Copper-coated fixtures may be removed to display artwork.
Magill began his fashion career in Europe as a designer for Iceberg. He now designs for Mossimo during the week, popping into Steinberg & Sons on the weekends.
As for Kim, she’s traded in a portrait photography career to develop a women’s clothing line for the store to be called Will. The pair are hush on the details until it’s ready to bow.
The new Steinberg & Sons continues some traditions of the former owners. Those famous wrap dresses by Von Furstenberg’s mother, Diane, hang front and center.
And the new owners are also championing fledgling designers. “We want to support young designers from New York and Los Angeles who aren’t mainstream yet and who design unique clothing,” said Magill.
And unique in this neighborhood sells. “Jeannie” pants — blue corduroys with elastic at the ankle — by Los Angeles label In Vintage Veritas was one of the store’s bestsellers at press time, retailing at $165.
Another favorite is a T-shirt by New York designer Lascaux by Karyn Grupski. It comes with instructions on how to slash the necklines or wrap a vintage Kimono strip around the waist for added detail. These retail for $65.