ALL EYES: Prada and eyewear maker De Rigo are forming Eid Italia Srl, the Italian version of the Swiss-based Eid SA, to produce and distribute eyewear for Prada, Miu Miu, Jil Sander and Helmut Lang. According to Maurizio Dessolis, financial manager at De Rigo, the new structure, based in Milan, is purely logistic, with goals to guarantee efficiency, speed and more control over distribution and customer service.

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