A WHO’S-WHO ON THE PJ’S SCENE
Founded in 1996 by Swiss-bred sisters Angela and Maya Mallick, the pieces from Los Angeles-based Loveletters Loungewear have a fun, girlie at-home vibe. Angela develops the business while head designer Maya illustrates prints, hangtags, post cards and posters. The company was also first of its kind to include pj’s in the official Oscars gift bag this month. The line is sold in specialty stores and department stores, including Bloomingdale’s, Victoria’s Secret and Fred Segal Twilight.
In 1997, when South African-born Peter Burke acquired the Irvine, Calif.-based line, he shifted the company’s focus from thermals to something more whimsical and fashion-forward. For fall, the company is launching P.J. Salvage Intimates, a line of slips, camisoles and panties that work as underwear or sleepwear. P.J. Salvage is sold in specialty stores and department stores, including Bloomingdale’s, Neiman Marcus, Nordstrom and Harrod’s.
The Santa Monica, Calif.-based company was founded in 1997 by husband-and-wife duo Michael and Dory Forge as an extension of their Creative Cottons line and retail stores. Dory designs both the clothing and fabrics, with six new print programs a year. With a boxy fit, Lounge Act largely appeals to the upscale misses’ customer, but the company also produces collections for infants, toddlers, children, tweens and teens. Lounge Act is sold in specialty and department stores, including Nordstrom, Pea in the Pod and Anthropologie.
Based in New York, Hanky Panky is a bridge-to-better-priced intimate apparel firm emphasizing the use of natural, environment-friendly fibers. Designer Gale Epstein and her business partner, Lida Orzeck, founded the line in 1977, and the collection is sold in specialty and department stores, including Neiman Marcus. On a pop-culture note, Hanky Panky recently produced 60 pairs of pj’s for “Mamma Mia!” a musical for Abba aficionados.