THE BRONX MUSEUM GETS MANICURED

Byline: Cassandra Chiacchio

NEW YORK — When it comes to art exhibits, the Bronx Museum of the Art is nailing it. Literally.
The Museum, located at 1040 Grand Concourse, introduced “Manicurated,” an installation by artist Judi Werthein, last Friday. The exhibit space — featuring 10 works from the museum’s permanent collection — was transformed into a mini manicure salon complete with professional manicurists to apply the selected works to the nails of participants via decal.
“I wanted to put the Bronx community in contact with the collection in a way that appealed to them,” said Werthein. “By selecting what works they want on their nails, they are essentially making their own show.”
The manicures, free to the public, are available by appointment Wednesdays and Saturdays through May 25. Appointments may be made by calling (718) 681-6000, extension 128.
Manicurated, part of the Museum’s new program initiative, “Conversations with the Permanent Collection” — in which contemporary artists develop exhibitions that respond to works in the permanent collection — features the work of Ester Hernandez, Byron Kim, Jose Melendez, Liliana Porter, Tim Rollins & KOS, Coreen Simpson, Tseng Kwong Chi, Lynne Yamamoto, Larry Yanez and Zhnag Hongtu.
Two of the works of art, selected by Werthein and Marysol Nieves, senior curator of the museum, coincidentally feature beauty products as well — Zhnag Hongtu’s “Lipstick Mao” features pages from the “Little Red Book” painted with different shades of pink and red lipstick and Byron Kim’s “Cosmetic Portrait” is made from Prescriptives foundation.
A collection of 10 postcards featuring the selected works is available for $10 in the museum’s gift shop — participants who receive a manicure get the set for free.

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