SHISEIDO’S U.S. CHIEF
Byline: Julie Naughton / with contributions from Matthew W. Evans
NEW YORK — Shiseido Cosmetics has appointed Heidi Manheimer to the newly created position of president of its U.S. operations, effective April 1.
Manheimer has served as executive vice president and general manager of Shiseido America’s prestige cosmetics division since September 2000. Before joining Shiseido, she served as vice president and general manager at beauty.com and as vice president and divisional merchandise manager of cosmetics, fragrances, and apothecary at Barneys New York.
Manheimer will continue to oversee the sales, marketing, advertising, and public relations initiatives of Shiseido America’s prestige cosmetics division, which includes the Shiseido, Qiora, and Cle de Peau Beaute brands, and will add responsibility for the Nars and Zirh brands in the United States. She will continue to report to Isao Isejima, corporate officer and director and chief officer of the European and American sales divisions of Shiseido Cosmetics, for the Shiseido, Qiora, and Cle de Peau Beaute brands. For the Nars and Zirh brands, she will report to Hiroshi Maruyama, chairman for Nars Cosmetics and Zirh International Corp.
Manheimer said her first priorities are to build communication and other synergies among the related companies in her group, and to create strategic distribution plans for all brands.
In other Shiseido news, Liz Goldwyn is leaving after two years as the beauty giant’s fashion consultant. The key figure in the company’s program of sponsoring emerging fashion designers during recent seasons, Goldwyn has chosen to devote more time to personal projects.
Both parties said the separation was amicable. But the departure of Goldwyn, who spearheaded the initiative and was largely responsible for choosing beneficiaries, casts some uncertainty over the future of the program.
So far, Shiseido has either fully or partially supported a total of five shows by two designers — the Bruce design team of Nicole Noselli and Daphne Gutierrez, and Benjamin Cho — during the past three seasons. Full sponsorship has covered everything from sample production to all show products. A Shiseido spokeswoman said sponsorship of emerging design talent would continue and a specific announcement would come this year.