Byline: Cassandra Chiacchio

NEW YORK — Supermodel and cosmetics entrepreneur Iman could have put herself out of business Wednesday when she revealed her secret for beautiful skin: “Laughter, cookies and kindness.”
Iman, one of the presenters at this year’s Cosmetic Executive (CEW) Women Best in Beauty Awards, held at the Waldorf-Astoria Hotel, may be able to get away with that, but the rest of the world needs assistance from products. To that end, CEW members attempt to provide guidance each year with their picks for the best new products in the industry.
According to Carlotta Jacobson, president of the CEW, there were 321 product entries this year — a 20 percent increase over last year. As for the 17 categories, they were enlarged to accommodate categories like eyes, lips and skin.
Master of ceremonies Ann Curry, of the “Today Show,” got the awards off to a humorous start by threatening to cut off long acceptance speeches Oscar-style. Noting that at the Oscars, music begins playing when it’s time to end a speech, she offered to provide her own musical cues. “You don’t want to hear me sing,” she cracked.
The laughs continued when Rosie O’Donnell was introduced immediately after Procter & Gamble’s Crest Whitestrips won for Best New Problem-Solving Product in Facial Skincare. “I’m waiting for the Procter & Gamble Fat Strips,” she joked. The comedienne and editorial director of Rosie magazine got serious later when she presented comedian and actor Gene Wilder with the new Roche Beauty of Giving Award for his work with Gilda’s Club, named for his late wife Gilda Radner.
Other well-known personalities presenting at the event included Angela Bassett, Jane Clayson from “The Early Show,” ice skaters Derek Parra, Jamie Sale and David Pelletier — all Olympic gold medalists. Actresses Michael Michele, best known for her role on “ER,” and “Third Watch” star Kim Raver also presented — and made a few beauty connections, which may come in handy later: both expressed interest in representing a cosmetics line if the timing was right.

Best New Bath or Body Treatment Product: The Andrew Jergens Company’s Naturally Smooth Shave Minimizing Moisturizer
Best New Facial Skincare Product/Cleanser or Toner: Unilever HPC — Pond’s Age Defying Cleansing Towelettes
Best New Facial Skincare Product/ Eye Treatment: Estee Lauder’s Advanced Night Repair Eye Recovery Complex
Best New Facial Skincare Product/Mask, Peel or Scrub: Cle de Peau Beaute/Shiseido Cosmetics (America) Ltd.’s Cle de Peau Beaute Intensive Mask Treatment
Best New Facial Skincare Product/Moisturizer: Lancome Paris’ Absolue, Absolute Replenishing Creme SPF 15
Best New Facial Skincare Product/ Problem-Solving Product: Procter & Gamble’s Crest Whitestrips
Best New Hair Care Product: John Frieda Professional Hair Care Inc.’s Beach Blonde Lemon Lights Fresh-Squeezed Highlighter
Best New Hair Coloring Product: John Frieda Professional Hair Care, Inc.’s Beach Blonde Sun Streaks Heat-Accelerated Highlighter
Best New Home/Environment Scent: The Good Home Company, Inc.’s Laundry Fragrance in new Beach House Scent
Best New Makeup/Eye Product: Lancome Paris’s Ampicils Panoramic Volume Mascara
Best New Makeup/Face Product: Prescriptives’ Traceless Skin Responsive Tint
Best New Makeup/ Lip Product: Cover Girl Cosmetics’ Outlast All-Day Lipcolor
Best New Makeup/Multipurpose Product: Shiseido Cosmetics (America) Ltd.’s Shiseido The Makeup Eraser Pencil
Best New Makeup/Nail Product: Procter & Gamble’s Olay Total Effects Cuticle & Nail Moisture Treatment
Best New Men’s Scent: American Designer Fragrance/Division of Parfums Givenchy, Inc.’s Michael for Men by Michael Kors
Best New Woman’s Scent: Lancome Paris’ Miracle