GLAMOUR’S TV DEAL: Glamour, published by Conde Nast Publications, and College Television Network, a broadcast TV network for young adults ages 18 to 24, have partnered for an exclusive multitiered cross-promotion called “Glamour on Campus.” The program is expected to generate 164 million media impressions through CTN alone this year, and is available at approximately 1,800 college and university locations. The TV component of the program is the “Glamour on Campus” weekly series, which brings the magazine to the small screen for 8.2 million CTN weekly viewers through short on-air segments hosted by a Glamour merchandising editor. It bows April 1. Each segment will air several times a week on CTN, with participating sponsors receiving exposure through commercial and billboard time. The shows can be seen on monitors in central locations on campus, such as student centers and dining halls. Glamour will also distribute gift bags, including samples, literature and premiums at 10 college campuses, and during CTN’s spring 2002 music binge tour this month. In the fall, Glamour will host student fashion shows on 10 additional campuses. The program also includes a special advertising section in the magazine’s September issue, featuring music artists from Atlantic Records and CTN on-air talent.

THE PROFILER: Leslie Johnsen, former ready-to-wear director at Givenchy, has traded pins for pencils. Next Tuesday at a gallery in Paris, she will unveil portraits of a dozen familiar fashion faces, including those of designer Alber Elbaz, Givenchy design assistant Andrew Heather — and her own. “Tom Ford was too busy,” she said, laughing, although the Gucci Group creative director was invited. “It’s very difficult to get someone to sit still for three hours — or to find three hours to sit still.” A fine arts graduate from Northwestern University, Johnsen has had a varied career in fashion, working as an editor at Mirabella, a buyer at Barneys and a public relations executive for Prada, Cerruti and Loewe. She left Givenchy last July. Now she’s seeing fashion from a new angle, since all her portraits are done in profile. The show runs until April 19, although nothing is for sale. All are gifts to their subjects, she said.

WAL-MART’S TARGETED APPROACH: For the first time in its history, the notoriously press-shy Wal-Mart is reaching out to fashion and beauty magazine editors with a p.r. campaign. Fleishman-Hillard, Wal-Mart’s publicist, dispatched an e-mail press release this month claiming: “Wal-Mart is perfectly positioned to help you show your readers how to create trendy and fashion-savvy model styles at home without breaking the bank.” The missive pitched belted and bandanna dresses, flare jeans, glitter T-shirts, romantic shirts and denim lace-up shirts as hot styles for summer. It also suggested 15 beauty products all priced under $9. Wendy Sept, who wrote the release, declined to discuss it, citing Wal-Mart’s policy of not talking.

REEM DREAM: Bridal and eveningwear designer Reem Acra signed a 15-year lease on Friday for a 3,300-square-foot retail space at 14 East 60th Street — formerly the Walley Findlay Gallery. The label’s first store will sit by neighbors Nicole Farhi and Barneys New York. Real estate sources estimate the space costs somewhere between $150 and $250 a square foot. Retail real estate specialist Faith Consolo, vice chairman of Garrick-Aug Worldwide Ltd., said the designer was a motivated client. “Forty-eight hours after she saw it, the deal was made,” said Consolo, noting the two looked at more than 20 potential locations. The specifics of the store’s design are still up in the air, however. “We don’t know anything,” an Acra spokeswoman said. “I don’t even know what color it’s going to be.”

load comments
blog comments powered by Disqus