LUCCI LINE BOWS ON HSN
Byline: Kristin Larson
NEW YORK — Susan Lucci, best known for playing the sassy vixen Erica Kane on ABC’s “All My Children,” will now add “fashion designer” to her various hats with the launch of a collection of sportswear tonight on the Home Shopping Network.
Saying the line is based on her favorite wardrobe pieces, such as a duster coat and matching sheath dress, Lucci said she designed the collection with the goal of being able to dress women for their various roles in life — from busy career woman to mother and dressy social events.
“We reached for pieces that I reach for in my real life,” Lucci said Wednesday during a preview of the signature line premiering at midnight on HSN. “No matter how you’re built, you always want to look taller and slimmer, so the necklines are cut in a flattering way that gives you a longer length to your neck and kicks some life back into your face. I love duster coats and matching dresses or slacks and skirts. I don’t have a lot of time as a modern woman wearing lots of lots of hats, starting really early and going really late.” Last summer, Lucci launched a line of handbags, small leather goods and footwear on HSN. She started selling her hair care products on HSN in 1999. A 40-piece gold- and silver-tone jewelry collection launched last June.
The sportswear collection will include about 23 pieces, including knit sweaters, duster coats, dresses, skirts and slacks, all with dyed-to-match lining. Prices range from $29 to $79, while sizes go from 4 to 24. Fabrics include silk charmeuse, knits and stretch blends. The label is black, with white letters spelling out “Susan Lucci.” She will also launch handbags to match the collection on HSN, with detachable key chains. The bags will retail from $69 to $89.
Lucci, who often wears Gucci, Armani and Dolce & Gabbana, mostly in black, said despite the bright colors of the spring collection, such as rose, blue and sand, she thinks the line will work in a stylish, urban environment like New York. And maybe even in TV land for Erica Kane.