Byline: Brid Costello
PHYSIQUE’S NEW PHYSIQUE: On-shelf beginning August, the Physique hair care line will have a new look. The lineup will be simplified from six collections to four and two new products will be added — Volume Boosting Gel and Keep It Straight Gel. The packaging labels will feature new graphics with different colors that identify each styling series. Product benefits and hold levels will be highlighted on front labels, and styling tips will be featured on back labels.
GLOBAL AMBITION: According to Jacques Challes, general manager of L’Oreal-owned Garnier, Garnier skin care is expanding out of Europe. The 28-stockkeeping-unit Skin Naturals treatment line is due to hit global markets, starting with Asia in early 2003. The line ranges in price from $3.10 for a 125-ml. jar of BodyCocoon Creme de Soin to $7.50 for a 75-ml. tube of Stop Soin de Jour Anti-Age and includes body products. All prices are for France and are converted from the euro at current exchange rates.
Skin Naturals body care products are currently being rolled out across Europe. These items fall into two categories — a three-unit BodyCocoon line for dry skin and a four-unit BodyTonic line for firming.
Garnier has also tweaked its name and logo. Formerly known as Laboratoires Garnier Paris, the firm became Garnier starting this year. Garnier’s logo was also updated. What used to be a brand name with a linear feel is now the Garnier moniker encircled within a thin line intercepting a leaf.
Garnier is simplifying product names, too. While in Europe, face care is called Synergie and body care is called Skin Naturals, all treatment products launched outside of the continent will become part of the Skin Naturals line. The Synergie brand name will be phased out over time, according to Challes.
Garnier’s hair and sun care products are available in 50 countries. But only Europe, which rings up 86 percent of Garnier’s annual volume, carries its entire product lineup. Challes estimates it could take up to 10 years for the entire Garnier line to be installed worldwide.