SIGNED AND DELIVERED: As part of Banana Republic’s co-hosting with Vanity Fair of a benefit for the Entertainment Industry Foundation on Friday night in L.A., the retailer sent out hundreds of white dress shirts to its guests as a subtle tip on what to wear. Some of them are being returned, but not necessarily by cheapskates. Several celebs were asked to sign the shirts and send them back to be auctioned online at bananarepublic.com in July. So far, Tom Cruise, Daryl Hannah, Kevin Spacey, Robert Downey Jr., Tom Hanks and Bob Zemeckis have complied.
PRODUCT DISPLACEMENT: Commercials that began airing this week for an upcoming episode of “Watching Ellie,” the new Julia Louis-Dreyfus vehicle, has some product placement pitchers panicking over whose necklace is featured in the show. The ad shows Louis-Dreyfus’ character graciously receiving an elaborate necklace from her boyfriend, then dissing it later to her friends, calling it “the ugliest thing I have ever seen.” Turns out it’s not a contemporary piece, but ironically a 19th-century diamond necklace centered by a large natural pearl drop, borrowed from Neil Lane Estate Jewelry in Los Angeles and valued at $75,000.
SWEET MUSIC: Candie’s is teaming up with stores in 31 U.S. cities to promote its brand and send a bunch of ‘NSync fans to concerts. Kicking off in Portland, Ore., Candie’s has developed a dual in-store promotion for consumers and sales associates that includes an exclusive sound-check party in each city. This will allow winners to see the band rehearse for the show that evening. Candie’s is also giving away concert tickets. To enter the contest, fans can go to select stores carrying the brand or to a Candie’s retail location. Candie’s is supporting the promotion with in-store advertising as well as radio spots.