Byline: Julie Naughton

NEW YORK — Kate Spade may be modest about her reputation, but she proved last week that she knows how to move scent.
“I can’t believe the turnout,” said Spade, as she signed packages of her new Kate Spade Beauty line — which includes fragrance and bath and body items — for more than 300 people last Friday at Bloomingdale’s 59th Street flagship here.
The retailers, however, could believe it. “Kate has been a great partner to Bloomingdale’s for a number of years,” said Michael Gould, chairman and chief executive officer of Bloomingdale’s. “Her company and Bloomingdale’s have a very special relationship. We see this launch as an extension of that partnership — …and, of course, of the great relationship that we have with The Estee Lauder Cos.” Lauder is Kate Spade’s beauty licensee.
Nancy Feldman, vice president and divisional merchandise manager of cosmetics for Bloomingdale’s, noted that “the momentum and excitement have been building for this line. This launch isn’t just about scent — it’s about Kate’s sensibilities.” Feldman, who before taking her current post was vice president and divisional merchandise manager for handbags, belts and small leather goods for Bloomingdale’s, added: “I’ve known Kate since she started doing her handbags, and I was thrilled when she decided to do beauty. We’re excited to have the collection.”
“The excitement of the Kate Spade launch is going to transcend current market trends,” said Fred Langhammer, president and chief executive officer for The Estee Lauder Cos. “We’re confident that it will be a winner.”
While none of the executives would comment on the sales done at the event, industry sources estimated that about $15,000 worth of the new line was sold during Spade’s appearance.

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