MEMO PAD

Byline: Lisa Lockwood / With contributions from Samantha Conti, London / Marcy Medina, Los Angeles / Jacob Bernstein, New York

CHANGES IN THE ARENA: Fabien Baron may have a lot on his plate, but he’s no longer editor in chief of Arena Homme Plus. Sources in London said Ashley Heath and Doug Lloyd are taking over the helm of the ultraslick, biannual men’s magazine, effective with its next issue for autumn/winter 2002. Arena, published by Emap Elan, and Baron are said to have come to a “mutual, amicable agreement,” and that Baron would continue working for the magazine as a contributing photographer. Heath is also editorial director at Emap Elan East and served as AHP’s editor in chief 1994-98, prior to Baron. Lloyd is owner of the creative agency Lloyd & Co. in New York.

NOLAN’S NEW ROLE AT TIME: Has the slow takeoff of U.K. In Style claimed its first editor? Dee Nolan, most recently editor of the U.K. magazine, has been named editor at large at Time Inc., a new post. She will be based in New York and will work with the managing editors at several of the company’s magazine titles in the U.S. and overseas, helping to sharpen coverage of society. In addition, she will help corporate editor Isolde Motley, with the women’s monthlies and with several development concepts.
Louise Chunn, deputy editor of U.K. In Style, will serve as acting editor of the U.K. edition pending the recruitment of Nolan’s replacement, said a Time Inc. spokesman. Time launched In Style in Britain a year ago and, while the company claimed it was pleased with its progress, its launch was overshadowed by the success of British Glamour, published by Conde Nast U.K. Conde Nast is owned by Advance Publications, which owns WWD.
Nolan joined Time Inc. as the first editor of the U.K. edition of In Style in October 2000. Before that she edited You, a women’s weekly magazine published with The Mail on Sunday, a British newspaper.

CALLING ALL MARINES: More than 40,000 Marines will have the opportunity to participate in a casting call for an upcoming cover of Men’s Health. The magazine will hold a cover-model casting call today and Wednesday at Camp Lejeune, N.C., home of the 2nd Marine Expeditionary Force. Finalists will be called back on Thursday.
The casting call coincides with the return of more than 2,000 Marines to Camp Lejeune, assigned to the 26th Marine Expeditionary Unit currently at sea supporting Operation Enduring Freedom in Afghanistan.

COALS TO NEWCASTLE: So, if you have a swimwear shoot and you’re a California-based swimwear line like La Blanca by Rod Beattie, where do you shoot your ad campaign? Obviously the Florida Keys. “I know, here we are in the land of beaches, bodies and bikinis, and we decide to go across the country to shoot it,” said Beattie, who said the designs were actually inspired by the Hamptons and Sixties print by Finnish designer Marimekko. The summer 2002 campaign is making a splash this month in the pages of Vogue and W with two different four-page inserts. The campaign uses Peruvian model Natalia Gallardo and was shot by Los Angeles-based photographer Jonathan Skow.

JACK ON TRACK: James Brown, the former editor of British GQ and Loaded, launches a new magazine later this week, and — guess what? — they claim it’s going to be a huge success. Jack, which hits U.K. newsstands on Thursday, carries a cover line quote from Brown that boasts: “Best New Men’s Mag in Years.” Published by Brown’s I Feel Good publishing company, the magazine will go monthly with the November issue. The magazine, priced at about $3.75, promises an “orgy of war, animals, fashion, genius and cool,” and some have described it as a cross between Loaded and National Geographic. The first issue, spring-summer, is 200 pages, 50 of which carry advertising from companies such as Gucci, Clinique, Audi and Absolut. The magazine is positioned at the premium end of the market, competing with GQ, Esquire and Arena.

MADDEN SCORES: Steve Madden may be going to jail but that doesn’t mean his company has hit the skids. Along with the Fortune 500 list, released last week, is another chart tracking the “100 Fastest Growing Companies in 2001.” Madden’s company places number 61 on the list, with growth revenue expanding a robust 56 percent. Of course, Madden shouldn’t get too cocky. Enron’s number 31.

DON’T I KNOW YOU?: Over dinner last month at one of her favorite restaurants in Rome, Nancy Novogrod, editor in chief of Travel + Leisure, experienced one of those strange coincidences that can make people shudder. She was having dinner with publisher Ellen Asmodeo-Giglio and Olivia Mariotti of Fendi at Santa Lucia, when their waitress, Paola Atzei, looked familiar to Novogrod. The reason? The part-time-actress-model-waitress was photographed for a story on Rome and was thrilled to learn from Novogrod that she was the cover image for T+L’s May “Europe” issue.

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