TOLLIN STARTS OWN FIRM

Byline: David Moin

NEW YORK — Jarid B. Tollin, a key player in orchestrating store projects for Barneys New York, has become an independent project manager, forming Jarid Tollin & Co. LLC to help upscale and luxury brands and retailers roll out stores.
“I started this purely for entrepreneurial reasons,” said Tollin, formerly Barneys senior vice president of real estate and store development. Tollin said his firm will oversee a project from start to finish and can provide feasibility studies, budgets, return-on-investment analysis, lease negotiations and construction management. He will also manage the construction of in-store shops.
“We’ll do everything from finding the right architect to finding the right alarm system, and everything in between,” he said.
Although he left Barneys late last year, Tollin said he continues his association with the store as an independent project manager, to finish up some of the projects he began, including the new beauty floor on the lower level of the Madison Avenue flagship, called the Foundation. It’s under construction and expected to open by early April. He’s also working on the Barneys Co-op shop on Wooster Street in SoHo, expected to open this month.
Another client is Theory, the contemporary brand owned by Elie Tahari and Andrew Rosen. Tollin is working on two Theory stores, opening at 396 Greenwich Avenue in Greenwich, Conn., in early May, and in the Santana Row, in San Jose, Calif., in August. He’s also working on two Theory outlets, opening in the Cabazon outlet center in Desert Hills, Calif., in September, and the Wrentham Village in Wrentham, Mass., in June. Las Vegas Premium Outlets is being considered for a third outlet.
Tollin joined Barneys in 1987 as director of facilities. Before that, he was a senior project manager at Olympia & York.
He acknowledged the risks of breaking out on his own at a time when retailers are cutting capital expenditures. “This is a double-edge sword,” he said. “There are fewer retailers in an expansion mode,” which could limit his own business. “On the other side of the coin, more retailers are likely to outsource, to save overhead. There’s also a whole contingency of European designers that don’t retail here at all yet.”
For example, Tollin said he is trying to find space for shoe designer Emma Hope from London. “This is an excellent time to seek a store. For the first time in a long while, there are some real estate deals out there on Madison Avenue and in SoHo. Not a ton, but there are a few.”

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