PARKER TO DE BEERS-LVMH

Byline: Marcy Medina

LOS ANGELES — Joan Parker, senior vice president and director of the New York-based Diamond Information Center, will step down after 29 years at the company. She will become a consultant to the De Beers-LVMH joint venture, for which she will manage global communications. Parker’s final day will be April 1, and she will begin her new role immediately after that. A replacement for Parker at the DIC has not been named yet.
“There has never been a day that I’ve been bored,” said Parker, who is in town for the Academy Awards. “But still, after working for one company for 29 years, I’m looking forward to the challenge of developing my talents toward one brand.”
One of her first priorities will be to create brand awareness for De Beers’ first retail store, which will open on Bond Street in London at the end of the year. Parker also said she was planning for De Beers to have a presence at the Cannes Film Festival in May, though no further details are available yet.
Alain Lorenzo, chief executive officer of the De Beers-LVMH venture, will formally welcome Parker to the company in New York on April 2, when he is expected to make further announcements about the new brand.
Parker’s more recent work with the DIC has included creating a red carpet jewelry collection for the 2002 awards season and partnering with AmFar at this year’s Cannes and Venice film festivals.

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