FABRICE BOE-DREYFUS NAMED HERMES MANAGING DIRECTOR

Byline: Miles Socha / Jennifer Weil

PARIS — Hermes International said Wednesday that Fabrice Boe-Dreyfus is its new number two executive, confirming a report in these columns Monday.
Hermes chairman and president Jean-Louis Dumas said Boe-Dreyfus, 40, would soon join the luxury firm as managing director, succeeding Alain Bucaille, who left the company last year and joined Cogema Inc., a nuclear fuel firm. Dumas declined to elaborate on his new management appointment.
As reported, Boe-Dreyfus joins Hermes from L’Oreal, where he was Lancome’s managing director. Separately on Wednesday, L’Oreal announced that Marc Dubrule would be his successor, starting May 2.
Dubrule, 39, is a 16-year L’Oreal veteran. Since 2000, he was managing director of Biotherm International, a $267.5 million global business, according to industry sources. Last year, Biotherm’s sales were up by 11 percent, with highest growth rates achieved in Asia, with 53 percent; travel retail, with 24 percent; Japan, with 14 percent, and Italy, with 12 percent, L’Oreal said.
“Under his direction, the brand carried out a strategic change in policy, in terms of product development, communication and internationalization — particularly in the Asian and American markets,” said L’Oreal.
Dubrule also has worked in L’Oreal’s luxury products division in Korea, and in the Parfums Lanvin and Paloma Picasso as well as its consumer products divisions.
Boe-Dreyfus assumed Lancome’s helm in September 2000 and helped grow its business to about $1.78 billion worldwide, according to industry sources.
Boe-Dreyfus joins Hermes at a time when the company is flying high. Last year, Hermes’ net income leaped 15.3 percent to $177.5 million, while sales advanced 6 percent to $1.1 billion. After opening 12 stores last year, the firm is on track to open seven this year and increase production capacity for leather goods, silks and tableware.

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